It'stimetofuckingquit.

Get your life back. Quit nicotine with your personal quit coach. Backed by real science, available 24/7. Say goodbye to vapes, pouches, and cigarettes for good.

Based on WHO cessation science
AI-powered quit coaching
Vapes, pouches & cigarettes
Your plan, not a template
Free to start
Based on WHO cessation science
AI-powered quit coaching
Vapes, pouches & cigarettes
Your plan, not a template
Free to start

Sound familiar?

You've heard it all before. This isn't that.

You’ve quit before.

Patches. Apps. Cold turkey Mondays. You’ve thrown it all away, sworn this time’s different. It wasn’t. Not because you’re weak — because willpower was never the answer.

You know it’s got you.

The hand reaches before you think. The pocket check. The automatic hit when stress lands. That’s not a choice — that’s your brain running a programme you didn’t write.

You’re still here.

Reading this. Looking for something that actually works. Something that gets it. That tells us everything we need to know about you — you’re not done. You’re ready.

$11K+

The annual cost of a pack-a-day habit. Gone.

25%

Lower anxiety after withdrawal. Nicotine sells you the cure to a problem it created.

“Willpower was never the answer.”

Meet Vera

Your quit plan.
Nobody else's.

Vera doesn't hand you a one-size-fits-all programme. She learns when you crave, why you reach, what's worked before and what hasn't — then builds a quit plan that's yours. Every day it gets sharper.

🧠Learns your patterns📋Builds your plan🤝Zero judgment🔬Addiction science🔄Adapts daily
V
Vera
Always online
Day 12. You’re in the hardest stretch. How’s it going?
Craving bad. About to crack.
Hold on. This craving peaks in 3 minutes, then it breaks. Your dopamine receptors are recalibrating — this is your brain healing. What set it off?
Work stress. Almost hit my vape in the car park.
Third time work stress this week. I see the pattern. Want a strategy for next time, or do you need to ride this one out first?

Your plan — Day 12

FocusWork-stress triggers
Strategy4-7-8 breathing before car park exits
Check-in6pm today

Youdidn’tcomethisfartocomethisfar.Thenextcravingwillcome.Andyou’lllookatitandsayIfuckingquit.Meanitthistime.

The science

Your body wants to heal.
Let it.

The second you stop, your body starts rebuilding. This isn't motivation — it's biology.

0 min
After your last hit

Heart rate and blood pressure drop back toward normal. Your body started healing the second you stopped.

World Health Organization
0 hrs
Carbon monoxide gone

Carbon monoxide levels in your blood return to normal. Oxygen starts flowing properly again.

CDC Benefits of Quitting
0 wks
Circulation returns

Circulation improves. Lung function increases. Exercise stops feeling impossible.

WHO Cessation Timeline
0 yr
Risk halved

Excess risk of coronary heart disease is about half that of a smoker. Your body rebuilt itself.

U.S. Surgeon General / CDC

Dopamine reset

Craving intensity over 14 days

Your receptors are healing. Day 12 = 68% recovery.

Behavioural Science

Science you can actually use.

Not pamphlets. Not platitudes. Real neuroscience explained so you can use it when your brain is screaming for a hit.

V

Vera

You smoked. That's data, not defeat. Third time it's been work stress — let's build a shield for that trigger.

Trigger analysis

Work
Social
Boredom

Slip Recovery

Slipped? Now we know more.

No guilt. No counter reset. Just data. We figure out what triggered it and make the plan sharper. You’re still in this.

3:00

The average craving lasts 3 minutes.

Start the timer and see for yourself.

Pricing

Less than one pack a month.

One plan. Everything you need. No hidden tiers, no upsells.

Quit Plan

$9.99/month

That's less than one pack of cigarettes.

  • Unlimited Vera conversations
  • Personalised quit plan
  • Progress tracking & milestones
  • 24/7 craving support
  • Health timeline
  • Money saved calculator
Get Early Access

7-day free trial. Cancel anytime.

on the waitlist

24/7

Vera never sleeps

iOS

Coming soon

Questions

Straight answers only.

All of it. Nicotine is nicotine — vape, pouch, cigarette, or all three. Vera adapts to your specific habits and triggers regardless of how you use.

Vera is AI — and we don’t hide that. She can’t share personal experiences with cravings, but she knows exactly what’s happening in your brain and what’s most likely to help. Available 24/7. Remembers your entire journey. Never judges.

Then you used. Welcome to the 95%. Vera doesn’t guilt trip you or reset your counter. She figures out what happened, adjusts the plan, and you keep going. One slip is data, not failure.

Most quit apps give you a timer and a breathing exercise. IFQ gives you Vera — an AI that actually understands why you reach for nicotine, learns your specific patterns, and fights alongside you in real time. It’s the difference between a pamphlet and a personal coach.

Free to start. Premium for unlimited Vera conversations and advanced tools. Early access members lock in lifetime pricing.

Early access

You've read this far.
You know.

Early members get lifetime pricing and first access to Vera. Join the waitlist — it takes 5 seconds.